Report: Beauty & Perfumes in Europe 2022

Post-pandemic brought challenges such as the acceleration of online sales, increased ethical concerns, and logistics & supply chain disruption. The war in Ukraine led to a rapid deterioration of macroeconomic conditions, and companies face higher interest rates. In the medium term, new consumers entering the market place more value on diversity, body representation, sustainability, the environment, and gender equality. As opportunities to interact directly multiply on social media, brands are forced to be proactive on all such topics valued by their consumers, in order to maintain trust and brand reputation.

Find out more about Beauty and Perfumes in Europe with this 61 page in-depth report.