Report: Fashion, Apparel & Retail in the USA

Description

The American Fashion and Apparel (F&A) market is the biggest in the world. With extremely little clothing manufacturing, the sector is shaped by big brands that mostly specialize in the casual, urban and sportswear segments. The most important F&A companies of the USA, such as Nike, Gap, Victoria’s Secret, Ralph Lauren, and Michael Kors, have managed to build globally known brands thanks to efforts around product innovation, quality design, brand positioning, market segmentation and marketing. With good management of global value chains, they have become relatively affordable products for most people around the world.

38 pages.