Report: FMCG Europe 2022

Besides recent shocks, profound transformations in the ecosystem and increasingly polarized consumer demand are contributing to retailers becoming FMCG companies through their private labels, and hard discounters redefining the game by selling hardly any branded products. Many SMEs in the premium market are grasping the opportunity to increase market share. In this context, although sales haven’t collapsed, risks are relatively high in the sector; from regulatory changes to operational issues, and PR scandals, to name a few.

Find out more about FMCG in Europe with this 45 page in-depth report.